Ebooks have taken the e-commerce world by storm. Unlike physical books, they come with less pomp and circumstance, meaning ebooks can cover anything from the art of bird-watching, to cookbooks, to the latest business workbook. Many entrepreneurs are considering ebooks for one major reason: they require very little cost and time, and can churn out big bucks on the backend – making them a powerful return on investment. Plus, ebooks can help to build out an entrepreneur’s personal brand and credibility.
Everyone has an ebook somewhere inside of them. This could be a life story, a book of must-know resources, or a clear and direct how-to book. Positioned correctly and marketed with flair, this simple project could bring in tens of thousands of dollars within months of being posted. If you’ve had an ebook on your mind, here are four tips to make it happen.
1. Determine A Clear Objective For The Book
If your only objective is to make some cash, think again. Customers can always sense if there’s a money grab happening, even if there’s genuinely good information within the book. The best ebooks, however, are the ones that are done with a higher objective than money in mind. Some authors first take to ebooks to prove to potential literary agents or publishers just how many books they can sell, setting them up for book deal success later on. Some entrepreneurs simply want to sell a handbook of powerful tools and tips, with the undertone of the book advertising their product.
Do you want to be an industry leader? Prove you can get the numbers? More deeply connect with your audience? Start here, then zoom out. To achieve this objective, what would your ebook need to cover? Consider if there’s a fun way to incorporate your business name or product name into the book’s title, then pave out a marketing plan.
2. Hype The Book On Social Media
We all know that digital marketing is inextricably linked to social media in this day and age, and the best thing to do about that is to simply lean into it. Whether you already have amassed a large following or you’re just getting started, an ebook is a great focal point for the next several months of your content. For example, if you’re publishing an ebook about how to start a fashion business, you can create reels, TikToks, and posts that center around little nuggets of advice from the book.
Think about it like this: if one part of the book talks about the importance of mentors in the fashion industry, you could do a whole post about how you found your own mentors. Take the little pieces you’re writing and conduct them into something even bigger.
3. Sell A Lifestyle Or Insider Information
Entrepreneurs who do have large followings know that they’ve attracted their audience by already selling an aspect of their lives. Take Nicola Napolitano, for example. As an experienced ecommerce entrepreneur, he takes to his Instagram audience of over 70,000 daily to show what his lifestyle looks like. This includes an inside look at his sales dashboard, tidbits of advice for other entrepreneurs, and glimpses inside a life of luxury that his success has afforded him. Napolitano himself has helped entrepreneurs sell everything from simple ebooks to software, and he says that the secret to selling ebooks is all in the perceived value of the information.
“Since ebooks are chocked full of information, customers are more motivated to purchase when they know that the pages of the book hold something they can’t find elsewhere,” he explained. “Marketing your book as ‘never before seen’ or emphasizing the ‘secrets’ that the book carries is a great way to up the intrigue and get them to purchase.”
4. Do A Giveaway Of One Chapter Of The Book
Have you ever been in a bookstore, picked up a book, started reading, and couldn’t stop? Sometimes the pages of a book are exactly what draws the reader in to finish. Since e-books aren’t in bookstores or anywhere physical for customers to peruse, you may have to get a bit creative with it. Many successful ebook authors do a giveaway of just one chapter of their book – but, they make it a juicy chapter, and use the giveaway as another marketing campaign for the book as a whole.
Make sure the chapter you choose has a value proposition within itself. For example, if the book on the whole is about how to create a powerful social media content plan, make it a chapter on building your own brand. Consider this chapter a mini ebook because of the valuable information that it offers. For giveaways, get customer email addresses – they’ll go right onto your marketing list where they’ll continue to receive emails about your work.
Another powerful aspect about ebooks is that they’re a product that keeps on giving. Since you don’t need a manufacturer or a physical stockpile of products, the sky is the limit. A piece of content you make could generate thousands of downloads while you’re sleeping. Consider this powerful tool to make more money and build more influence this summer.